Journal
Some materials catch your eye straight away. Others are the ones you fall in love with once you begin to wear them.
Merino belongs to the latter. Soft, light, warm without feeling heavy… the kind of knit you put on in the morning and somehow never quite want to take off.
But what makes it so special? And why does it feel so lovely to wear?
Why does knitwear feel so effortless in French style? ☀️
A beautiful knit, a pair of jeans you have loved for years, perhaps a shirt underneath… and often, that is enough.
There is something about French style that makes it feel as though nothing has been thought about too carefully. A beautiful knit is mixed with the pieces you actually wear, a sleeve is pushed up, a scarf is added… and out you go.
Perhaps that is where the secret lies: not trying to look too perfect.
Old glamour and Atlantic waves. Grand hotels and surfboards. History, but also freedom.
From Empress Eugénie to the arrival of surfing, Biarritz has always had an elegance with a little life in it.
A little wind. A little salt. And always, somewhere, the sun.
Light, warm and unmistakably soft, there is something about mohair that catches both colour and light beautifully.
But what is mohair, why is it often blended with other fibres, and how should you care for it?
White Basque houses. Deep red and green. The Atlantic, the mountains and a fishing port in the heart of town.
And a centuries-old story: in 1660, Louis XIV, the Sun King, married here.
A place of colour, history and Atlantic light that stays with you long after leaving.